Why should I use Star Ratings if Hot Score already exists?

Understand how Star Ratings and Hot Score work together.

Star Ratings and Hot Score serve different purposes.

Star Ratings represent your personal judgment.

Use them for people you already know are:

  • Influential

  • Entrepreneurial

  • Well connected

  • Highly motivated

Hot Score represents actual engagement.

As prospects begin interacting with your content, their activity becomes more important than your original Star Rating.

Together, these tools help you prioritize both potential and engagement.

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