Hot Score is calculated using two primary factors:
Your Star Rating
This is your personal assessment of the prospect's potential.
Prospect Engagement
RapidFunnel tracks how prospects interact with your content, including:
Watching videos
Opening documents
Completing surveys
Opting into email campaigns
Attending meetings or events
How much content they consume
Engagement activity carries the most weight, allowing the Hot Score to reflect a prospect's current level of interest.