• What is it? The score is based on your contact’s activity. You can view the list of activities and their corresponding scores below.

  • Automatic and Manual Scoring: The system automatically generates scores based on contact activity. You can also manually score by adding a star rating to your contacts.

(Automatic) Contacts earn points based on actions:

  • Opting in to Campaign: 10 points

  • Opening an Email: 1 point

  • Clicking on a Link: 2 points

  • Scheduling an Event: 5 points per event

  • Filling Out a Form: 5 points

  • Requesting a Call via "Request a Call" Button: 5 points

  • Rating Increase: Difference between old and new rating (e.g., moving from 2 stars to 4 stars adds 15 points)

 

(Automatic) Contacts earn points based on video watched (Max 25 points per video):

  • 1 point for every 20 seconds up to 3 minutes

  • 1 point per completed minute for 4 - 10 minutes

  • 0.5 points per completed minute over 10 minutes

 

Video Scoring Examples:

  • Watches 2 minutes: 2 min X 3 pts/min = 6 points

  • Watches 8 minutes: (3 min X 3 pts) + (5 min X 1 pt) = 14 points

  • Watches 22 minutes: (3 min X 3 pts) + (7 min X 1 pt) + (12 min X 0.5 pt) = 22 points

 

(Manual) Contact earn points based on star rating:

  • 0 Stars: 0 points

  • 1 Star: 6 points

  • 2 Stars: 12 points

  • 3 Stars: 18 points

  • 4 Stars: 24 points

  • 5 Stars: 30 points

 

Contacts lose points based on the following actions:

  • Opt-out of Campaign: -25 points

  • Spam Complaint: -50 points

  • Rating Decrease: Difference between old and new rating (e.g., moving from 4 stars to 2 stars subtracts 15 points)

  • Decay Over Time: Contacts lose 1 point per day, starting 7 days after their last activity, until they reach their minimum score (based on their star rating).

Note: A contact becomes a hot contact when they earn 50 points. Learn more about Hot Contacts here.

 


If you need further assistance, please contact us at support@rapidfunnel.com. Our support team is available to assist you from 8:00 AM to 6:00 PM MST, Monday through Friday.