---
title: "What is my Opt-In Rate and why does it matter?"
description: "Understand why Opt-In Rate is one of the most important health metrics for your email campaigns."
url: https://support.rapidfunnel.com/en/articles/50-what-is-my-opt-in-rate-and-why-does-it-matter
collection: "📚 Resources & Campaigns"
updated: 2026-09-02
language: en
---

# What is my Opt-In Rate and why does it matter?

Understand why Opt-In Rate is one of the most important health metrics for your email campaigns.

Your **Opt-In Rate** measures the percentage of people who agree to receive your email campaigns.

A healthy Opt-In Rate shows that you're building relationships before adding people to automated campaigns.

As a general guideline:

-   **Above 70%** – Excellent
    
-   **30–70%** – Acceptable
    
-   **Below 30%** – Needs improvement
    
-   **Below 10%** – Campaigns may be temporarily suspended to protect email deliverability.
    

The best way to maintain a strong Opt-In Rate is to ask permission before adding someone to a campaign.

This protects both your reputation and the overall deliverability of the RapidFunnel platform.