Your Opt-In Rate measures the percentage of people who agree to receive your email campaigns.
A healthy Opt-In Rate shows that you're building relationships before adding people to automated campaigns.
As a general guideline:
Above 70% – Excellent
30–70% – Acceptable
Below 30% – Needs improvement
Below 10% – Campaigns may be temporarily suspended to protect email deliverability.
The best way to maintain a strong Opt-In Rate is to ask permission before adding someone to a campaign.
This protects both your reputation and the overall deliverability of the RapidFunnel platform.