---
title: "How is the Hot Score calculated?"
description: "Understand the factors that influence a prospect's Hot Score."
url: https://support.rapidfunnel.com/en/articles/32-how-is-the-hot-score-calculated
collection: "🔥 Hot Score & Prospect Prioritization"
updated: 2026-09-23
language: en
---

# How is the Hot Score calculated?

Understand the factors that influence a prospect's Hot Score.

Hot Score is calculated using two primary factors:

### Your Star Rating

This is your personal assessment of the prospect's potential.

### Prospect Engagement

RapidFunnel tracks how prospects interact with your content, including:

-   Watching videos
    
-   Opening documents
    
-   Completing surveys
    
-   Opting into email campaigns
    
-   Attending meetings or events
    
-   How much content they consume
    

Engagement activity carries the most weight, allowing the Hot Score to reflect a prospect's current level of interest.